The Alvio brand kit · volume one
Three marks.
One system.
Everything you need to use the Alvio identity correctly. Every wordmark, every colour, every rule — set on real surfaces, downloadable in every format.
The mark
One wordmark, set in two voices.
The Alvio wordmark has a fixed construction. It lives in only two places — on cream, in warm black; on warm black, in cream. The slash is the brand signature.
The slash
A duotone cut, made of two strokes.
Plum behind, orange in front. Two solid lines offset by 6px — never a gradient. The slash carries the entire brand system: the warm signature and the cool counterweight, made in print, on purpose.
Slash · 6px offset · 11px stroke
Ratio 1 : 2.7
Back stroke
Plum 500 · #5C3D5C
width 11 · linecap square
offset +6px right
Front stroke
Hermès Primary · #F37021
width 11 · linecap square
flush with letter baseline
Angle
Both strokes follow the same 18° lean — the same angle as the negative space inside the ‘V’.
Colour
A single signature, a single counterweight.
Hermès Glow is the warm signature; Plum 500 is the cool counterweight. Cream and warm black are the surfaces. Nothing else exists in the system.
Hermès Primary
The signature
Plum 500
The counterweight
Hermès Peach
Highlight stop
Hermès Ember
Hover · depth
Cream
Light surface
Warm Black
Dark surface
Typography
A serif and a sans, in deliberate tension.
Fraunces sets the editorial voice — variable optical-sizing, warm 70s-revival lettering, italic where it matters. Roobert handles every interface and body surface. The mono carries metadata, captions, and quiet structure.
Display · Fraunces (variable)
Form & function.
Body · Roobert 400
The mark is the system. The system is the surface. Restraint over decoration — every detail earns its place inside the brand, or it does not appear.
UI · Roobert 500
Marginalia · Roobert Mono
v1.3 · 2026·04·08 · alvio {#F37021 · #5C3D5C} · finos {#84CC16 · #15803D} · 11px stroke · 6px offset
Rules
Discipline is the design.
Five things to do. Five things never to do. Read once, internalise, never look back.
Always
- 01Render the slash as a split chevron — counterweight stroke behind, signature stroke in front, 6px offset.
- 02Letterforms in cream on dark, warm black on light. The slash carries the brand colour, the letters never do.
- 03Maintain at least 0.5× wordmark height of clearspace on every side.
- 04Pair the wordmark with cream (#F4ECD8) or warm black (#0C0606) only.
- 05Atmospheric fog uses ONLY the active brand’s palette — Alvio gets plum/orange, FinOS gets forest/lime. Never mix.
Never
- 01Recolour the letterforms — they are never coloured. The colour belongs to the slash.
- 02Mix brand palettes. No plum on FinOS, no green on Alvio. Each brand stands alone.
- 03Render the slash as a single line, gradient, or any character that is not the split chevron.
- 04Skew, rotate, condense, stretch, or apply shadows / outlines to the mark.
- 05Use the wordmark below 18px tall in production.
Product line · Accounting Intelligence
One brand. Two voices.
The accounting product line shares the parent Alvio wordmark — same letterforms, same chevron geometry, same offset. Only the slash palette swaps to Forest 700 behind and Lime 500 in front. The mark stays Alvio; the palette signals the practice. Plum and orange never appear here.
Mark
Always the full Alvio wordmark in green. Never the legacy FinOS mark in product surfaces.
Tag
Pair with “Accounting Intelligence” in copy, sub-heads, and meta — never inside the mark itself.
Surface
Forest fog bottom-left, lime counter-glow top-right. The atmosphere does the rest of the storytelling.
Back stroke
Forest 700 · #15803D
width 11 · linecap square
offset +6px right
Front stroke
Lime 500 · #84CC16
width 11 · linecap square
flush with letter baseline
Inheritance
Same coordinates as the Alvio split chevron. Same 18° lean. Same offset. The construction is the system signature — only the colours move.
Forest 700
Counterweight · slash back
Lime 500
Signature · slash front
Mint 100
Highlight · accents only
Archived · v1.3 → v1.4
The standalone FinOS wordmark is no longer the canonical product mark. It remains in the asset library for legacy materials (existing PDFs, third-party shares, archived screenshots), but new surfaces use the green Alvio wordmark above paired with the “Accounting Intelligence” tag.
/logo-assets/finos-v1.3/* · deprecated for product surfaces
Downloads
Take what you need.
Five use-case bundles per brand. If your background is a colour the matrix above didn’t cover, grab the on-cream or on-black variant — they’re always-safe.
Alvio bundles
Everything · alvio-brand-pack.zipWeb
- ·SVG · light + dark + on-tile
- ·PNG @1x · @2x · 200w email
- ·favicon.ico (16/32/48 multi-res)
- ·OG share card 1200×630
Drop into Next.js / a website / email signature. Includes OG share card and full favicon set.
Video
- ·SVG · light + dark
- ·PNG @4x · 4K transparent
- ·PNG @4x · on cream / black / brand
- ·Banner 4000w · ultra-wide
For Premiere, After Effects, Resolve, ScreenFlow. 4K-safe rasters and a 4000w banner.
- ·PDF + EPS + SVG vectors
- ·PNG @600dpi raster master
- ·A3 + A2 poster rasters · 300dpi
- ·Mono black + mono white fallbacks
Send PDF or EPS to any print shop. Mono variants for newspaper, fax, silkscreen.
Social
- ·OG card · cream / black / brand
- ·Profile symbol · 1024 + 512
- ·Cream + warm-black + brand tiles
- ·Per-platform recommendations
OG share cards (1200×630) and profile avatars in three on-brand surfaces.
Favicon
- ·favicon.ico (16/32/48 multi-res)
- ·favicon-dark.ico for dark browsers
- ·apple-touch-icon · PWA · Android
- ·site.webmanifest pre-filled
Drop straight into /public. The webmanifest is pre-filled with brand colours.
The full brand guidelines.
alvio-brand-guidelines.pdf · share with anyone who needs the brand
Alvio · Accounting Intelligence bundles
Everything · alvio-accounting-brand-pack.zipSame bundle shapes as Alvio Main, recoloured for the accounting product line. Ship these on accounting product surfaces, Accountex collateral, and partner integrations that need the green-slash signature. The favicon set is webmanifest-ready and uses the Forest 700 theme colour.
Web
- ·SVG · light + dark + on-tile
- ·PNG @1x · @2x · 200w email
- ·favicon.ico (16/32/48 multi-res)
- ·OG share card 1200×630
Websites + email + favicon set. SVG renders crisp at any size.
Video
- ·SVG · light + dark
- ·PNG @4x · 4K transparent
- ·PNG @4x · on cream / black / brand
- ·Banner 4000w · ultra-wide
Motion graphics and video editing. 4K-safe rasters.
- ·PDF + EPS + SVG vectors
- ·PNG @600dpi raster master
- ·A3 + A2 poster rasters · 300dpi
- ·Mono black + mono white fallbacks
Print-shop ready. Mono variants for fax, newspaper, silkscreen.
Social
- ·OG card · cream / black / brand
- ·Profile symbol · 1024 + 512
- ·Cream + warm-black + brand tiles
- ·Per-platform recommendations
OG share cards and profile avatars in three on-brand surfaces.
Favicon
- ·favicon.ico (16/32/48 multi-res)
- ·favicon-dark.ico for dark browsers
- ·apple-touch-icon · PWA · Android
- ·site.webmanifest pre-filled
Drop straight into /public. The webmanifest is pre-filled with Forest 700.
The full Accounting Intelligence guidelines.
alvio-accounting-brand-guidelines.pdf · share with anyone shipping the accounting product line
Asset Library
Download individual files.
Sharing the logo with a journalist, agency, or partner? Use Quick share below — two canonical wordmarks, eight files, no scrolling. Need every variant for design work? The full library follows.
Quick share · Canonical wordmarks
Two product families, one signature geometry. Main ships the orange slash and is the parent identity. Accounting Intelligence ships the green slash and represents the accounting product line. Use the right one for the right surface — never blend the palettes.
Alvio · Main
Orange slashParent identity · use everywhere except accounting product surfaces
SVG works in every browser, design tool, and printer. EPS is for legacy print workflows. Need symbols, mono variants, mesh tiles, posters, or full bundles (ZIP)? Continue scrolling.
Alvio · Wordmarks · Full set
Alvio · Symbols
Alvio · Brand backgrounds
Download all · ZIPFour soft mesh atmospheres, modeled on the Sonsa and Alley Markets references. Each is built from five radial blobs (warm pole · warm-mid · cool pole · neutral bridge · anchor), Gaussian-blurred and grain-overlayed. The wordmark fills the tile edge-to-edge in cream; the split chevron stays two-stroke but the back stroke is swapped to cream so it reads against the warm field.
Alvio system A · Sonsa composition · the premium-restrained hero
Hermès Strict · pure two-tone discipline · most defensible at small sizes
Mono-Warm · cream → copper → vermilion → espresso · closest to the original Alvio amber DNA
Reference calibration · teal cool pole vs coral/orange warm pole
Alvio · Accounting Intelligence · Wordmarks · Full set
Canonical · v1.3Same letterforms, same chevron geometry as the parent Alvio mark — the slash recolours to Forest 700 (back) + Lime 500 (front). Pair the mark with the “Accounting Intelligence” tag in copy. Light surface is canonical for documents and reports; dark surface is canonical for product UI and presentations.
Alvio · Accounting Intelligence · Symbols
Alvio · Accounting Intelligence · Brand backgrounds
Download all · ZIPFour soft mesh atmospheres in the accounting palette (forest · lime · mint · cream · warm-black). Same five-blob radial composition as the Main backgrounds, recoloured for the Accounting Intelligence product line. Use these for marketing pages, presentations, and Accountex collateral where you want the green signature to lead.
Accounting system A · Sonsa composition · forest pole, deep teal complement, mint bridge
Strict · two-tone discipline · forest and warm-black with mint bridge
Reference calibration · teal cool pole vs lime/forest warm pole
FinOS · Legacy archive
Frozen · v1.3 · do not use on new surfacesThe standalone FinOS wordmark, symbol, and mesh tiles have been retired in favour of the green-slash Alvio · Accounting Intelligence mark above. The original v1.3 files remain available for legacy materials only — already-shipped PDFs, third-party integrations, archived screenshots — and will not be updated.
Colophon
Designed in cream, warm black, plum and orange. Set in Fraunces and Roobert. Locked April 8, 2026.
For requests
Reach the brand teamv1.3 · 2026·04·08